The situation
Miller High Life has been known as the “Champagne of Beers” for more than a century. At dive bars across the country, it’s used to toast birthdays, anniversaries and, of course, the holidays.
But in a year where COVID-19 lockdowns made it harder to celebrate at the bar, we had to find a different way to spread holiday cheer.
The solution
We created and sold High Life Gingerbread Dive Bar Kits that look and feel like real-life watering holes.
Each one comes with vintage Miller High Life wall art and neon signs, an edible pool table under dim lights that actually work, an outdoor pergola for a candy cornhole tourney, a select-o-matic jukebox for the rockin’ gingerbread regulars and, of course, sticky floors made from real Vermont maple syrup packets.
The impact
From devoted Miller High Life fans to well-known chefs and bartenders, everyone wanted a piece of our gingerbread dive bar.
